China’s billion-dollar shopping obsession

 China
3

Video Details

Livestream shopping in China is a multi-billion dollar industry, with a reported 425 million users as of July 2018. Some hosts feature well known luxury brands, but you can buy just about anything. Alice met up with a top livestream host in China, as well her biggest fan, to learn what makes this experience so addictive. Alice and Sophia also look into how the US is starting to catch on.


SOURCES & FURTHER READING

‘QVC on steroids’: China sees the rise of web video commerce
https://digiday.com/marketing/livestreaming-transforming-chinas-gray-market-digital-age/

July 2018 China Internet Development Report - China Internet Network Information Center
http://cac.gov.cn/wxb_pdf/CNNIC42.pdf

Alibaba Group December Quarter 2018 Results
https://www.alibabagroup.com/en/news/press_pdf/p190130.pdf


CREDITS
Producers: Alice Yu, Sophia Li
Camera: Alice Yu, Siyi Chen
Editor: Will Colby
Assistant editor: Heying Chen
Supervising Producer: Allison Brown

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Date Added: 2019-04-12

Category: China

Watched 38 times

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